Mobile and digital have fundamentally changed the consumer behavior, mobile marketing has significant impact on majority of the businesses. Base on research, Successful marketing strategies today start with consumer insights. But if a business does not use mobile marketing then it would not be able to analyse the consumers behavior. Base on research, there is arounf 74% Australian use smart phones. The average spend time per day spend on mobile in the US is increased gradually from 2012 -2018 base on research. the power of mobile ads could potentally reach 74 % of the Australians! therefore mobile marketing is a future trend since more and more people spend more time on mobile marketing .

What are micro-moments?

Micro-moments are those when your target customer is seeking for quick solutions or answers and ther iniatial intention is to solve this problem. Google expects every business that advertise on its platform to be quick, useful and be there right on time.

Showing the customers that you are what they need

Google states that a successful marketers will provide the accurate infomation that the cusotmers need, the first crucial step is to capture their attention.

A successful SEO strategy is needed

For example, if an Australian is looking for “mens sport watch”, google will automaticially process this keyword and to find those websites or companies that have the EXACT matched keyword. therefore if a website have multiples those keywords in their blog, product description or image description. it will most likely to be shown at an obvious position on google search engine.

Research in what the customers need

As a marketer, we will need to analyse what the consumers are intereted in and what their demand is, this can be done by google trend and keywords everywhere, both tools show the search volume and the trendy interests nowadays. By using those tools, it will help you to show up before all your competitors do.

Deliver valuable infomation at the right time

Website optimisation:

website optimisation is very important, it shows how quickly your website can be access, this could be done by reducing the size of images or reduce the size or length of videos.

Base on google, 40 percent of consumers will wait no longer than 3 seconds for the website to render before leaving the page. shoppers will often feel more distracted when made to wait a page to load.

Antipating the needs of your customers:

Google will more favor in the marketers with the correct infomation that the consumer are looking for. Providng relevent infomation to the customer is important. Doing this is the best way to grab their attention, otherwise it will distract them. This will help your business to compete with other businesses who provide the same service or product with less relevent infomation.

There is no doubt that the modern business are able to generate huge profit for their business by creating campaigns to advertise on social medias, although social media marketing is powerful, yet not all of the businesses are able to turn it into profit.

Undoubtly, Some profitable businesses have done an incredibly good job in social currency, refers to the actual and potential resources from presence in social networks and communities, including both digital and offline. Which the customers will feel a sense of value when associating with your brand. One of the example is Supreme, this clothing company caters to the hip pop culture, through 25 years of brand development, it has became one of the biggest fashion brand. As the hip pop culture is more and more favor by the young generation nowadays. Supreme has grown rapidly. Base on research, their total equity worth 1 billion USD in 2017! Supreme is the definition of fashion and that’s the value that it has been trying to create for its cusotmers. think about this, when you are walking down the street wearing supreme hoodies or shoes. what would the people around you think?

YES! many businesses are able to scale their business to the next level by only selling ONE single product or service. But all these products or service have one common factors: The WOW factor

People will be evoked a sense of surprise and interest towards this type of product and that is known as the WOW factor. When the WOW factor is combined with WOM (words of mouth) marketing. It will become the most powerful campaign. ( WOM refers to the people who are interested in a service or product in their daily dialog. )

People will also more inclined to purcahse a product base on emotions, which is known as the passionate product. for example, electric scooters, it was a trendy product 3-4 years ago because lots of people had that interest therefore they love to spend their time on them.

A good business service or a product of it needs to be remarkable. beside it has to have the WOW factor and WOMM, many business will choose email marketing and SMS marketing. They are the most powerful tool for remarking in the E-commerce industry. This is a good way to grow your business and increase your business awareness in the audeince. It is meant to’ build to show’ formatting content in a way that lends itself nicely to the channels where you want the recipient to share is a great step in building your content to show.

A good business model is a core factor of whether a business can be successful or not. A good business model needs to be infinitely reproduceable, that is to constantly creating values for the cusotmers. it is called as the customer value. but what is a customer value? It means that a service or a product is beneficial and valuable to a population and it is probelm solving so that the users are willing to pull out their wallet. In simple words, customer value is a trigger for the buyers, emotional value? functional value? or experimental value? One example can be a product called the posture corrector which is shown in the diagram below.

what does this product do is to correct people’s back posture. from the google trend above we can see that since from 2018 this product has became the most trendy product in the digital market. From my own experience, many online store were selling this product online via doing facebook ads. A digital business guru named Gabriel St Germain has made around 200k US dollars in just less than 6 months with this SINGLE product! how does this product create customer value? there are lots of people have bad back posture due to lots of reason. people generally care about their look in the public, a good posture will undoubtly give out better impression of yourself. this is what we call a functional customer value.

Nowadays, there are lots of online digital models. Only those who created value for the users survived! This is a shocking fact. According to many sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. therefore to create customer value is a crucial steps for digital businesses. A very good example is netflix, Netflix is an online DVD ‘rental’ website in subscription model, base on research, netflix has around 7 millions customer. The key values they created for customers are the quality of films, cheap subscription fee (13-15 dollars per month which is very afforable for the customer)convenient for the customer to watch any films they are interested in.

Therefore, creating customer value is to place the benefit directly in front of the potentail customers that is how a business model can be long lasting.

What makes us to use social media?

There are two main reasons that drives us to turn on our electronic device and look through our social media.

Emotional: people want to socially connect with friends or strangers and to express your mood, your thoughts.

Rational: To find entertainment and entertain yourself, to intake knowledge from others or shring knowledge to the others

The power of consumer behavior for online business

Understanding the consumer behavior is the greatest fortune for enterprises, they analysis the data that the users provide to enhance their functionality and usability. one example is Facebook. According to statistic, untill 2019, facebook has 2.38 billions of active users and these are basicically their ‘consumers’, their consumers provide a huge amount of data to facebook and allow it to identify differnt individuals. For instance, online shopping had becoming more and more popular since 1995 when ebay is established. Internet users tend to shop online because it is convenient and efficient. Now among the 2.38 billions users of facebook, there are definitely lots of online buyers, if there are buyers then there will be online sellers, which is called as the E-commerce industry. By analysing these user behaviors, facebook allows those users to do trading online, when we are launching facebook ads, we can see that in the ads manager we are able to choose different campaign objectives

each campaigns is corresponded to different type of audiences, such as shoppers, sellers and etc. These are the ‘products’ from facebook’s powerful consumer analysis system. Another example is youtube, where people can watch videos from. Many people become full time youtuber nowadays to entertain people because they realise that people either want to find themselves entertainment or to seek for knowledge on this platform. this is how these people start their youtube business. however, there is slightly adoption in this business model, for instance Kylie Kardashian , an actor and a beauty youtuber who has 5 millions plus subscribers, she sell her own cosmetic products in her own channel and that makes her become one of the youngest billionare. As she is coaching people how to do make up, the viewers will be thinking “Can i have one of her make up kit?” these subscribers have a high potential to be a shopper!

The iconsumer trend

• Device shift: according to research the usgae of mobile and tablet has taken up 44 % of personal time from 2008-2013, from July 2019 on, the usage of mobile and tablet has increased up to 54.91 % globally.

• Communication shift: social network has doubled and become 1/4 of all our communication nowadays, instead of just doing the traditional phone call, many users shows their favor to data and video content.
• Retail shift : The adoption of retail shop, such as amazon, which is considered as one of the biggest retail company online. as the consumers are spending more time on their devices, they are most likely to shop online as well and that is also why that many of the big companies like amazon, ebay and target are compete for the top google search position.

Web 2.0 :

web2.0 symbolizes the facilitate collabration and information sharing between internet users, what it basically means is: the facebook user are able to share their information on other platforms such as instagram, twitter, gmail and youtube. it acts as a networking platform that allow individual users to consuming and remixing their data by others. This open massive oppotunities for the online busiensses or some physical stores that they are able to use social media to generate more traffic and eventually more sales.

How did social media effect a business:

A study by the university of Massachusetts Dartmounth (2015) found the fastest growing companies in the fortune 500 surpass their investment in social media, that indicates that even the big companies are approved the power of these social media platforms. Nowadays the small businesses are all start utilising social media to impress their customers and to generate attention from the public, one example is the hair salon industry. Back in the dinosaur days, the hair salons in a local area usually advertise with long banners to attract attention from the pedestrians and the locations of those stores are extremely important as well. however, this is overcomed by the social media, if you search up on google, 9 out of 10 salons have facebook page and instagram page, A great example is Salon vogue hair, Hair salons nowadays use social media platfrom to advertise their service and even hair products, so they can provide their service and upsell their product to the customer at the same time. Subsequently, boosting up the profit of hair salons. All the old school advertising tools are no longer needed and it is repalced by social media.