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Mobile and digital have fundamentally changed the consumer behavior, mobile marketing has significant impact on majority of the businesses. Base on research, Successful marketing strategies today start with consumer insights. But if a business does not use mobile marketing then it would not be able to analyse the consumers behavior. Base on research, there isContinue reading “The micro-moments in digital world”

There is no doubt that the modern business are able to generate huge profit for their business by creating campaigns to advertise on social medias, although social media marketing is powerful, yet not all of the businesses are able to turn it into profit. Undoubtly, Some profitable businesses have done an incredibly good job inContinue reading “Why does a campaign became viral in a business”

A good business model is a core factor of whether a business can be successful or not. A good business model needs to be infinitely reproduceable, that is to constantly creating values for the cusotmers. it is called as the customer value. but what is a customer value? It means that a service or aContinue reading “The modern digital business models and customer values”

What makes us to use social media? There are two main reasons that drives us to turn on our electronic device and look through our social media. Emotional: people want to socially connect with friends or strangers and to express your mood, your thoughts. Rational: To find entertainment and entertain yourself, to intake knowledge fromContinue reading “Consumer behavior in social media”

The increasing awareness of social media marketing: The diagram to the left is the trend of people searching up the term ‘social media marketing’ from 2004 to present, as we can see in the inclined trend that social media marketing is recognized by more and more businesses nowadays and people start to acknowledge the powerContinue reading “How does digital marketing change the modern businesses”