How does digital marketing change the modern businesses

Either the world changes you or you change the world

The increasing awareness of social media marketing:

The diagram to the left is the trend of people searching up the term ‘social media marketing’ from 2004 to present, as we can see in the inclined trend that social media marketing is recognized by more and more businesses nowadays and people start to acknowledge the power of social media, social media has became the best platform to advertise products, service or companies. That also means that the modern enterprises starts to utilise social media for marketing strategies.

Web 2.0 :

web2.0 symbolizes the facilitate collabration and information sharing between internet users, what it basically means is: the facebook user are able to share their information on other platforms such as instagram, twitter, gmail and youtube. it acts as a networking platform that allow individual users to consuming and remixing their data by others. This open massive oppotunities for the online busiensses or some physical stores that they are able to use social media to generate more traffic and eventually more sales.

How did social media effect a business:

A study by the university of Massachusetts Dartmounth (2015) found the fastest growing companies in the fortune 500 surpass their investment in social media, that indicates that even the big companies are approved the power of these social media platforms. Nowadays the small businesses are all start utilising social media to impress their customers and to generate attention from the public, one example is the hair salon industry. Back in the dinosaur days, the hair salons in a local area usually advertise with long banners to attract attention from the pedestrians and the locations of those stores are extremely important as well. however, this is overcomed by the social media, if you search up on google, 9 out of 10 salons have facebook page and instagram page, A great example is Salon vogue hair, Hair salons nowadays use social media platfrom to advertise their service and even hair products, so they can provide their service and upsell their product to the customer at the same time. Subsequently, boosting up the profit of hair salons. All the old school advertising tools are no longer needed and it is repalced by social media.